Dropshipping is a popular eCommerce business model. The global dropshipping market is projected to grow to around USD 622 billion by 2028.
Although the entry-level barrier is low, the increasing competition is a major challenge. Building a strong presence in your dropshipping brand takes time and effort.
While order preparation and fulfillment is handled by your dropshipping partner, you are responsible for making customers. In short, marketing a dropshipping business determines its success because, without customers, there is no business.
One of the proven ways to beat your competition is to use dependable marketing strategies and tools. This article provides you with the 7 best dropshipping marketing tools to better market your business and grows your customer base.
Hootsuite – Social Media Marketing Tool
Sooner or later, every entrepreneur realizes the power of social media in promoting and growing their business. But managing your social media presence can easily become a headache with different social media platforms. Hootsuite takes care of this challenge and rescues you with its powerful features.
With Hootsuite,
- You can manage your social pages under the same roof in addition to SMS, WhatsApp, and Live chat.
- You can create, manage, and run your social media campaigns using Hootsuite.
- It comes with a collaborative calendar to manage your social content schedule.
- Hootsuite offers real-time tracking, analysis of trends, and campaign reports.
- Moreover, integrated team management, training, and security.
Mailchimp – Email Marketing Tool
As a dropshipper, you would lose big time if you don’t leverage email marketing. It does not have to be weary; you can automate the entire email marketing domain with the Mailchimp email marketing service provider. Mailchimp provides the best services in the industry, as non-tech-savvy people can also work with it.
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Read NowMailchimp allows you to manage all your customer communication via email. You can create responsive & engaging emails and run email campaigns to nurture customer relationships.
Mailchimp offers the following features:
- Create beautiful emails with drag-and-drop templates.
- You can create custom designs based on your brand with Mailchimp Creative Assistant.
- You get automated message deliveries to your customers that are based on customers’ behavior and interactions.
- Mailchimp offers insights and email campaign tracking to see what’s working.
Glorify is an all-in-one design app that allows you to create professional and striking designs.
BuzzSumo – Content Marketing Tool
Effective content marketing can help your customers through the customer value journey, create brand awareness, attract leads, increase conversions, boost revenue, and keep your customers. BuzzSumo is the tool you need to produce the content that performs best.
BuzzSumo lets you find out what your target audience is interested in. It tells you about real-time trending content on any topic. Additionally,
- Using this tool, creating great content ideas won’t be a problem anymore with data-powered content.
- You can create thousands of relevant keywords targeted toward your audience.
- You can analyze competitors’ top content and backlinks to guide your content decisions.
- BuzzSumo offers content performance monitoring.
- It helps you identify influential people to power up your brand or campaign.
Ahrefs – Search Engine Optimization Tool
As a dropshipping business, your store exists online, and the customers reach you via online search engines, mainly Google. With ever-rising trends of online purchases during and post-COVID, the more traffic your store receives, the more your business will grow. You need strong optimization to help you rank higher on the search engines. Ahrefs is everything you need to rank higher and gain more traffic.
With Ahref, you get the following benefits;
- You can audit and optimize your website and find keywords your customers are searching for.
- Ahrefs helps you improve your website ranking and backlinks.
- You can gain insights related to customer search intent.
- Industry insights, competitor analysis, and progress tracking are some of the additional features Ahrefs offers.
Glorify – Graphic Design Tool
Visuals are an integral part of the dropshipping business. Without eye-catching and appealing product images, it’s hard to gain the attention of your potential customers. Hence, you need a design tool to create stunning visuals to complement your persuasive copy.
Glorify is an all-in-one design app that allows you to create professional and striking designs.
If you don’t have the budget to invest in product photography, use Glorify to create realistic 3D mockups. Mockups are a great alternative to product photography, with a wide selection of niches and themes offered by Glorify. Other great features are as follows;
- An AI-powered background removal tool to get sharp eCommerce images.
- The brand kit feature lets you use logos and brand colors across all designs and campaigns.
- Hundreds of design templates for social media platforms, email, ads, product images, etc.
- Team collaboration, smart resize, and annotate tools are additional remarkable Glorify features.
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Read NowOptinmonster – Lead Generation Tool
Ecommerce businesses benefit greatly from automated lead generation. Optinmonster is a tool that automates lead generation from multiple sources. With Optinmonster, you can create lead capture forms to grow your email list. It offers templates for customizing the lead capture (opt-in) forms with a drag-and-drop builder.
Additional features are as follows;
- Optinmonster is easy to Integrate with email marketing services.
- Optinmonster toolkit includes page level & geolocation targeting and allows you to segment your leads.
- It offers statistics and helps you determine what pages work best via split testing.
- Also, you can create different types of opt-in forms like pop-ups, slide-ins, etc.
Google Analytics – Tracking and Analytics Tool
To better understand which marketing efforts are working for your business and what needs to change, you to track and analyze the data. There can be no improvement without measurement. Therefore, it’s paramount for businesses to have tracking and analytics tools in their armor. Google Analytics is the best free tool to measure the performance of your website or online store.
You can gain unique insights and machine learning capabilities to understand your site and its users. You can use these insights to direct your advertising decisions. It pairs greatly with other Google products such as search console and keyword planner. Google Analytics offers a detailed analysis of your website traffic and reports related to user demographics, acquisition, engagement, monetization, and retention.
This list of best marketing tools isn’t exhaustive but includes the best tools that are proven and used by leading businesses. Investing in these tools would help you grow your business. Try these tools to sharpen your marketing game.
